My internship at VMFA meant an hour and twenty minute commute to and from Richmond, VA every Thursday, Friday, and Saturday, which was both challenging and exciting. To ease the gas mileage, I spread the word to family and friends about my weekend commutes and was introduced to Mark and Melody Roane, a blind couple that lived right in the heart of the museum district. Seeing the city through their "eyes" gave me an entirely different perspective I never would have experienced on my daily rush hour commutes. Through their hospitality, I was able to tour historic Carytown, sample a local favorite icecream parlor, Bev's, and partake in their stories, including the story of the miniature crystal train in the living room, a memento of their incredible wedding at the railway station in Richmond. By walking the streets of their neighborhood, I was able to immerse myself into the culture of this eclectic city rather than simply pass through. With every visit I fell more in love with its rich and unique history.
Being bequeathed by VMFA with the task of researching the King for the museum's docents, I became acquainted with two landmarks in particular, the Mosque Theater and the Jefferson Hotel. Wethereimer caught most of his quintessential shots at both of these locations, further intertwining Elvis with these historical sites in the city during this pivotal year. Below is a great shot of Elvis lounging at the hotel cafe with his date, signs advertising sandwiches for under 40 cents in the background.
I realize Elvis was an intriguing guy, but to put photos of him in a fine arts museum? Really? Art seems to be defined nowadays as something that alters the culture and our perception. For more on this, consider Marcel Duchamp, who tipped a urinal over, slapped a title on it, and set it up for an exhibition. His three arguments for why "Fountain" could now be considered "art" were:
1. I found the object.
2. I changed it's perspective.
3. I gave it a new name.
More on Duchamp in a later blog...
However, through my friendship with Mark and Melody, I became more and more intrigued by the stories and places behind the people of Richmond. Elvis may have been an iconic pop figure, but for that short time in 1956 his story had become interlaced with the River City, so that its community now had a claim on him that was uniquely their own. He not only left his mark on the city, the city had also effected him.
I came to understand that this photographer's particular collection would not have held the same power over its viewers, had it been hosted in any other region. The buildings where Elvis stayed, the streets he walked, all of these had come alive because Richmond's locals knew them personally and that made them relatable. Elvis didn't just breeze through; he sauntered, enjoying the many simple joys that Richmond has to offer. The backstage crew at the Mosque Theater will tell you he took his sweet time as the curtains began to rise, mingling with his fans backstage. Wertheimer's photos convey a new way to create an impact. Art is personal and echoes through common experience.